According to the article, CEOs of Fortune international corporations such as Zappos, Virgin, & AOL are taking advantage of Twitter to keep in contact with their customers - with purposes ranging from solving customer service issues, generating a flow of ideas between the company and consumers, creating marketing campaigns to increase sales or draw attention, or simply create a personality to go along with their business.
It also highlights a number of success stories (and failures) from using Twitter for business purposes.
Check out the article at: http://www.sitepronews.com/2009/06/21/how-twitter-is-teaching-business-the-lost-art-of-conversation/
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