Wednesday, June 24, 2009

7 Characteristics of a Successful Social Media Profile

I stumbled an article the other day which lays out what business owners should be doing on social media networks. What particularly comes to mind when i read this article? Twitter.

I cant say much about the seemingly irrelevant Lego-themed images scattered throughout the article, but the content seems pretty legit none-the-less. It's a good read.

Here's a brief overview of what was said:

1. Strong Profile Visibility: Developing Brand Recognition

Teach, guide and help others adopt and use the social media service.

Visibility is also reliant on your participation levels

Brand recognition; Broad visibility will give you a lot of opportunities for networking, which helps you along the way.

2. Active Participation: Maintaining a Continuous Presence

The amount of time you spend on the site is directly proportionate to the growth of your brand presence.

You must not only be active but regular.

3. Practice Reciprocity: Seek Win-Win Outcomes

Comment, respond to or vote on others’ comments or articles. Instead of reacting, take the initiative doing someone a favor, and ask nothing in return. The unspoken rule of reciprocation will ensure that it’ll come back to you.

4. Effective Communication: Conversations are Important

Request and listen to feedback.

Make a point to connect whenever you have issues to discuss and not only when you need a favor.

5. Support the Community: Putting the Collective Before Oneself

Develop Credibility, be self-less – don’t just flaunt your own articles, products, comments—point out others which you believe are important

6. Provide Value Above All: Gaining Trust and Attention

Earn trust by providing value through your participation.

Offer something, it may not be your own articles—don’t just seek profit.

7. Demonstrate Integrity

Don’t do anything that violates each social media website’s rules.


For more information and to view the article, click here.

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