Not to get insulting but if you are running a business and making decisions about marketing for your company but haven’t heard of SEO, we’re guessing you are still using a rotary phone and change the channel on your TV by standing up and walking across the room. That wasn’t kind but it does illustrate how important Search Engine Optimization means.
http://www.internetmarketingmagicians.com/the-importance-of-being-earnest-about-seo-content-marketing-part-ii/
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