Sunday, November 29, 2009

Want more traffic to your website? Nurture your current members.

Members, Followers or Fans depending on the social site your are on are loyal to your business for a reason.Some like your products and services, some are friends and some are family. While it is important to keep prospecting for new traffic through different SEM ( Search engine Marketing) programs, don't forget about your current clients because if you treat them right, they can be some of your most effective salespeople.
No where is social networking more important than on the Internet and to be truly successful a business needs to nurture and cultivate that client loyalty. We have all been to the local coffee or sub shop that gives us loyalty cards to redeem as we make more visits.
It is the same for the Internet business with one big exception. Your storefront isn't in a place where your clients can pass by everyday, they need to make a conscious effort to visit your web page while they are surfing the Internet so you need to be in touch with your clients to understand their wants and needs and strengthen that customer loyalty.
By offering your current clients incentives to bring in new clients you tap into their social networks as well as creating a stronger circle of influence. If your client suggests your product to their friends, their friends are more likely to view your services positively than if you were cold calling them.
"Internet Network Marketing" is the ability to increase your business circle of influence through the personal connections you make with your clients and they in turn make with their friends.
A business like Sound Reading Solutions rewards affiliates who actively promote their products through their own circle's of influence with multi tiered commission rates.
Other strategies include offering discounts for repeat customers or offering referral discounts to help spread your business.
So while it is important to tap into new markets, don't forget about your current client list because they can be a powerful sales force going forward for your business.
DMC

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