Internet Marketing is about more than having a website!

Have you noticed the new television commercials where individuals can access Google right from their phones and are still thinking my business doesn't need an Internet presence? Are you spending $1000's a month on PPC and seeing only minimal results? Does your website look good to you, but you are not seeing any significant traffic? Are you still in the dark about how "Twitter" and "Facebook" work? If you answered "yes" to any of these questions keep reading.
Many business owners do not know the rules and regulations that govern the major search engines so they get taken in by "Black Hat SEO" (individuals who use less than scrupulous tactics to get your business).
Here are some key points to keep in mind that can help your business Internet marketing efforts grow.
- A website needs to be structured correctly:
Many owners will either try to build a website themselves, or hire someone who offers a cheap rate to build their website. A cheap website is just that, if you are trying to cut corners when it comes to the Internet you will be wasting money. A website needs to be crisp, clean and be page structured correctly for the search engines or they will not allow you to be ranked properly. If the web designer in charge of your site does not know SEO or SEM then you need to move in a different direction.
- A Pay Per Click program needs to be monitored:
PPC is used by the search engines to allow you to pay for listing based on Keywords.The search engines price keywords based on popularity, so the more people search the web using a particular keyword the more it costs for you to use it. The second point to remember is that PPC's are not pre qualified searches. Your ad may show up under any number of listings or regions. We have seen Law firms based in California being listed on the East Coast.The Law firm may not even realize that their ad is being shown to people who will have no need for their services. If you are going to run a PPC program for your company, you need to monitor your marketing firm because you will want to know who will see the ad, where it will run and what are the alternative keywords.If you are a business owner make sure you know where your PPC budget is being spent.
- Is your business utilizing Social Media:
Social media sites like "Facebook" and "Twitter" are not only popular to individuals,but they are also becoming more popular to businesses. Social media is a cost effective way for you to get your business message out as well as build customer loyalty. You can discuss your products and services without trying to make a sales pitch. Social media is replacing "Snail mail" as the preferred way to communicate with your customer base.

These are just some of the items to consider as your business moves into the Internet marketing medium. Your Internet marketing budget needs to be considered in the same way as you would traditional marketing as the Internet replaces mediums such as print going forward. Stop by our site www.internetmarketingmagicians.com to learn more....

Best,
IMM-LLC