1. You will get a beautiful looking website that is also functional. These days, it’s not enough just to have a great looking website. The Internet is littered with sites that are flashy, but sit there without many visitors. A quality web design/web marketing firm knows how to create a functional site that appeals to your target customers, while giving you the design options that you want.
2. You will get a custom internet marketing strategy designed for your business. A good web marketing company understands that there are many ways to attract visitors to a business website. You should have a mixture of pay per click advertising, article marketing and social networking in your marketing plan.
3. Your website will benefit from many targeted keywords. Getting on the first page of any search engine is tough, but it can be done if you know how to find those hidden keyword gems that can pull in traffic all day long. A web marketing company has the latest tools that can find these keywords for you and put them to work immediately.
4. Your website can become an authority in its niche. Google favors authority sites over all others. By utilizing expert web site design and SEO techniques, a web marketing company can create the kind of content that will make your site sticky to visitors. Once you have an authority site, it will be much easier to gain lots of first page rankings for many keywords.
5. Your business will be promoted on the top social networks. Too busy running your business to get a social network campaign up and running? Let your web marketing company take care of this for you. They can make postings for you and monitor comments on your accounts.
6. You can have affordable Pay Per Click advertising. A web marketing company knows how to write an effective PPC ad that targets your ideal customer. Someone who does this for a living also knows how to get the cheapest clicks. They can also create a landing page that meets Google Adwords strict requirements, and then monitor your PPC advertising for you.
7. You can have them manage your business blog. A great way to keep people interested in what your business is doing, is to keep an updated blog. Of course, this can be a time consuming task that you may not wish to do yourself. A web marketing company can easily maintain your business blog and keep it filled with interesting content.
8. You can utilize email marketing. It’s very important that your website is set up to capture the names and email addresses of your visitors. Once you have this information, an email marketing campaign can be designed for you. Because your visitor has opted to receive information from your company, you can send them free information and include special promotions, which can bring in additional profits for your business.
9. You will benefit from ongoing SEO marketing services. Having a successful business website is not simply a “set it and forget it” type of thing. You need to have someone constantly monitoring your site to make sure it continues to grow in the rankings over a period of time. Also, once your site has achieved authority status, it needs to be maintained in order to keep that positioning.
10. You’ll get valuable advice and Internet marketing experience. A top-of-the-line web marketing company will take the time to listen to your needs and then translate that into a workable online plan. A good SEO marketing services company will want to have a long term relationship with you, and will always be easy to reach whenever you need something. A web design/web marketing firm like Internet Marketing Magicians LLC, will always make your business growth its number one priority.
Wednesday, November 24, 2010
Monday, March 22, 2010
Saturday, March 13, 2010
Tuesday, March 2, 2010
Tuesday, February 23, 2010
Sunday, February 14, 2010
Is the world ready for Google Buzz ?
Google launched their new social networking tool Buzz on February 9Th through their Gmail feature as an answer to the popularity of sites like Twitter. Now when a member logs into their Gmail account, they can chat with other members on their email list.
By incorporating Buzz into Gmail, they are allowing users to be connected easier,but it is this simplicity that may be turning off users. By including members already on your Email list, Google is assuming that you want to be connected to these individuals. It is because Emailing is the most popular form of communicating on the web that people what some type of separation. With a site like Twitter, members seek out people to follow and people who will be their followers. Google has assumed that everyone on my Gmail list are people I actually want to be connected with,but in fact many people on my list are those connected through work or business and don't need to know my every action. And what about those people who are not on my Gmail list? the popularity of a site like Twitter stems from the fact that everyday people can follow celebrities, but not be intrusive. Will these same celebrities be willing to give me their Emails so we can "Buzz" each other? I think this may be too intrusive.
So while Buzz may be convenient for some of my relationships, it is still too early to tell if I can build up the same type of following as I can on a site like Twitter. Google's efforts to keep members on site longer through Gmail, Google Wave and now Buzz remains to be seen if they are biting off more than they can chew.....
By incorporating Buzz into Gmail, they are allowing users to be connected easier,but it is this simplicity that may be turning off users. By including members already on your Email list, Google is assuming that you want to be connected to these individuals. It is because Emailing is the most popular form of communicating on the web that people what some type of separation. With a site like Twitter, members seek out people to follow and people who will be their followers. Google has assumed that everyone on my Gmail list are people I actually want to be connected with,but in fact many people on my list are those connected through work or business and don't need to know my every action. And what about those people who are not on my Gmail list? the popularity of a site like Twitter stems from the fact that everyday people can follow celebrities, but not be intrusive. Will these same celebrities be willing to give me their Emails so we can "Buzz" each other? I think this may be too intrusive.
So while Buzz may be convenient for some of my relationships, it is still too early to tell if I can build up the same type of following as I can on a site like Twitter. Google's efforts to keep members on site longer through Gmail, Google Wave and now Buzz remains to be seen if they are biting off more than they can chew.....
Wednesday, February 10, 2010
Twitter Do's and Don'ts
So you have made the decision for your business to start participating in the Social media market. This is a wise and cost effective choice since Social media is the fastest growing Internet marketing segment. Before you begin, we have compiled a few general rules for you to keep in mind to get your campaign started effectively.
To Do:
01)Make sure you cross promote your Social sites on your Home page: You are likely to find willing and eager followers from those people who are visiting your website.
02)Register using your brand name: remember you are building and marketing your brand name so stay away from personal ids or nicknames.
03)Keep your identity safe: just like anything else keep your passwords and log ins to yourself while online.
04)Do invite your friends, family and customers to join your list: Remember the phone company MCI, they created a customer base by network marketing to individuals who in turn marketed to their circles of influence. Send out email notifications to customers , friends and families. Your family and friends are your most loyal supporters and they will network you to their friends and families.
05)Use the search tools on Twitter to find relevant groups to link to: You want to get your brand in front of the proper groups so spend some time inviting those members in your niche.
06)Link your accounts together: With the growth of Social media, businesses can have accounts set up on several sites so of the most popular such as Face book and Twitter allow you to link up your sites so that you can post one article to many sites at the same time.
07)Be concise with your posts: Twitter allows you to micro blog, which means you have a limited amount of characters available when posting so you have to get right to the point.
08)Be engaging with your posts: People are following you because they are interested in what your company is doing so fill them in.
09)Follow those sites relevant to you: Make sure you are following sites, Twitter is based largely on reciprocity if I follow you I would hope you would follow me. If you don't make an effort to follow other sites they will unsubscribe to you.
10)Give yourself time: Building a following doesn't happen overnight it takes time to build a following so work on it consistently and before you know it you will see real growth.
What not to do:
01)Don't approve every follower: Twitter has different follower approval options, you can either monitor them yourself or allow public access. You want to choose the option of approving them yourself or you will end up with a lot of irrelevant followers who can post to your site.
02)Don't try to follow large sites with out being relevant: Some users get starstruck when they see Tweeters with large followings, if these sites are not relevant to your business don't follow them since you will just clutter your page. You want qualified traffic not just traffic for the sake of numbers.
03)Don't oversell: People who follow you on Twitter are interested in your products and want to know about specials and sales, but don't oversell. The basic rule is 70% - 30%. 70% of your posts should be content related and engaging while no more than 30% should be about selling products. Spamming is still Spamming weather it is in an Email or on a Social site.
For more information or help getting started with your campaign visit us at IMM..
To Do:
01)Make sure you cross promote your Social sites on your Home page: You are likely to find willing and eager followers from those people who are visiting your website.
02)Register using your brand name: remember you are building and marketing your brand name so stay away from personal ids or nicknames.
03)Keep your identity safe: just like anything else keep your passwords and log ins to yourself while online.
04)Do invite your friends, family and customers to join your list: Remember the phone company MCI, they created a customer base by network marketing to individuals who in turn marketed to their circles of influence. Send out email notifications to customers , friends and families. Your family and friends are your most loyal supporters and they will network you to their friends and families.
05)Use the search tools on Twitter to find relevant groups to link to: You want to get your brand in front of the proper groups so spend some time inviting those members in your niche.
06)Link your accounts together: With the growth of Social media, businesses can have accounts set up on several sites so of the most popular such as Face book and Twitter allow you to link up your sites so that you can post one article to many sites at the same time.
07)Be concise with your posts: Twitter allows you to micro blog, which means you have a limited amount of characters available when posting so you have to get right to the point.
08)Be engaging with your posts: People are following you because they are interested in what your company is doing so fill them in.
09)Follow those sites relevant to you: Make sure you are following sites, Twitter is based largely on reciprocity if I follow you I would hope you would follow me. If you don't make an effort to follow other sites they will unsubscribe to you.
10)Give yourself time: Building a following doesn't happen overnight it takes time to build a following so work on it consistently and before you know it you will see real growth.
What not to do:
01)Don't approve every follower: Twitter has different follower approval options, you can either monitor them yourself or allow public access. You want to choose the option of approving them yourself or you will end up with a lot of irrelevant followers who can post to your site.
02)Don't try to follow large sites with out being relevant: Some users get starstruck when they see Tweeters with large followings, if these sites are not relevant to your business don't follow them since you will just clutter your page. You want qualified traffic not just traffic for the sake of numbers.
03)Don't oversell: People who follow you on Twitter are interested in your products and want to know about specials and sales, but don't oversell. The basic rule is 70% - 30%. 70% of your posts should be content related and engaging while no more than 30% should be about selling products. Spamming is still Spamming weather it is in an Email or on a Social site.
For more information or help getting started with your campaign visit us at IMM..
Wednesday, February 3, 2010
Americans Look to Print for Savings
FEBRUARY 2, 2010
Younger, better-educated segment positive about Web deals
The recession has inspired a thriftiness in consumers that some believe will outlast the economic downturn. Bargain-hunting Internet users have turned to price comparison hubs and coupon sites in increasing numbers, but according to data from Adweek and Harris Poll, Americans think the best places to look for deals are still offline.
Overall, nearly one-quarter of US adults reported that newspaper and magazine ads were the most helpful types of advertising when they were searching for a bargain, compared with 18% who indicated online ads were best.
Among younger respondents, however, the trend was reversed. Adults ages 18 to 44 preferred online ads for bargain hunting by a margin of at least 5 percentage points. The oldest respondents were the most likely to favor print, though they still thought Web ads were better for deal-seeking than direct mail or TV.
FEBRUARY 2, 2010
Younger, better-educated segment positive about Web deals
The recession has inspired a thriftiness in consumers that some believe will outlast the economic downturn. Bargain-hunting Internet users have turned to price comparison hubs and coupon sites in increasing numbers, but according to data from Adweek and Harris Poll, Americans think the best places to look for deals are still offline.
Overall, nearly one-quarter of US adults reported that newspaper and magazine ads were the most helpful types of advertising when they were searching for a bargain, compared with 18% who indicated online ads were best.
Among younger respondents, however, the trend was reversed. Adults ages 18 to 44 preferred online ads for bargain hunting by a margin of at least 5 percentage points. The oldest respondents were the most likely to favor print, though they still thought Web ads were better for deal-seeking than direct mail or TV.
Sunday, January 17, 2010
Internet Marketing is about more than having a website!
Have you noticed the new television commercials where individuals can access Google right from their phones and are still thinking my business doesn't need an Internet presence? Are you spending $1000's a month on PPC and seeing only minimal results? Does your website look good to you, but you are not seeing any significant traffic? Are you still in the dark about how "Twitter" and "Facebook" work? If you answered "yes" to any of these questions keep reading.
Many business owners do not know the rules and regulations that govern the major search engines so they get taken in by "Black Hat SEO" (individuals who use less than scrupulous tactics to get your business).
Here are some key points to keep in mind that can help your business Internet marketing efforts grow.
- A website needs to be structured correctly:
Many owners will either try to build a website themselves, or hire someone who offers a cheap rate to build their website. A cheap website is just that, if you are trying to cut corners when it comes to the Internet you will be wasting money. A website needs to be crisp, clean and be page structured correctly for the search engines or they will not allow you to be ranked properly. If the web designer in charge of your site does not know SEO or SEM then you need to move in a different direction.
- A Pay Per Click program needs to be monitored:
PPC is used by the search engines to allow you to pay for listing based on Keywords.The search engines price keywords based on popularity, so the more people search the web using a particular keyword the more it costs for you to use it. The second point to remember is that PPC's are not pre qualified searches. Your ad may show up under any number of listings or regions. We have seen Law firms based in California being listed on the East Coast.The Law firm may not even realize that their ad is being shown to people who will have no need for their services. If you are going to run a PPC program for your company, you need to monitor your marketing firm because you will want to know who will see the ad, where it will run and what are the alternative keywords.If you are a business owner make sure you know where your PPC budget is being spent.
- Is your business utilizing Social Media:
Social media sites like "Facebook" and "Twitter" are not only popular to individuals,but they are also becoming more popular to businesses. Social media is a cost effective way for you to get your business message out as well as build customer loyalty. You can discuss your products and services without trying to make a sales pitch. Social media is replacing "Snail mail" as the preferred way to communicate with your customer base.
These are just some of the items to consider as your business moves into the Internet marketing medium. Your Internet marketing budget needs to be considered in the same way as you would traditional marketing as the Internet replaces mediums such as print going forward. Stop by our site www.internetmarketingmagicians.com to learn more....
Best,
IMM-LLC
Many business owners do not know the rules and regulations that govern the major search engines so they get taken in by "Black Hat SEO" (individuals who use less than scrupulous tactics to get your business).
Here are some key points to keep in mind that can help your business Internet marketing efforts grow.
- A website needs to be structured correctly:
Many owners will either try to build a website themselves, or hire someone who offers a cheap rate to build their website. A cheap website is just that, if you are trying to cut corners when it comes to the Internet you will be wasting money. A website needs to be crisp, clean and be page structured correctly for the search engines or they will not allow you to be ranked properly. If the web designer in charge of your site does not know SEO or SEM then you need to move in a different direction.
- A Pay Per Click program needs to be monitored:
PPC is used by the search engines to allow you to pay for listing based on Keywords.The search engines price keywords based on popularity, so the more people search the web using a particular keyword the more it costs for you to use it. The second point to remember is that PPC's are not pre qualified searches. Your ad may show up under any number of listings or regions. We have seen Law firms based in California being listed on the East Coast.The Law firm may not even realize that their ad is being shown to people who will have no need for their services. If you are going to run a PPC program for your company, you need to monitor your marketing firm because you will want to know who will see the ad, where it will run and what are the alternative keywords.If you are a business owner make sure you know where your PPC budget is being spent.
- Is your business utilizing Social Media:
Social media sites like "Facebook" and "Twitter" are not only popular to individuals,but they are also becoming more popular to businesses. Social media is a cost effective way for you to get your business message out as well as build customer loyalty. You can discuss your products and services without trying to make a sales pitch. Social media is replacing "Snail mail" as the preferred way to communicate with your customer base.
These are just some of the items to consider as your business moves into the Internet marketing medium. Your Internet marketing budget needs to be considered in the same way as you would traditional marketing as the Internet replaces mediums such as print going forward. Stop by our site www.internetmarketingmagicians.com to learn more....
Best,
IMM-LLC
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